Welcome to Carlson Fundraising

Having partnered with over 200 unique nonprofit organizations, we have developed the hypothesis that there is a shortage of qualified major gift prospects for three reasons:

donor bases are too small;
no “moves management” approach to upgrade entry level donors;
no systematic approach to identify and qualify major and planned gift “prospects.”

With a proven, systematic approach developed over 30+ years of experience, Carlson Fundraising builds donor bases and moves donors up the gift pyramid, generating more legitimate major and planned gift prospects.

  • Trust Our Experience
    Our Services
    With over 30 years of development counsel experience, Carlson Fundraising provides integrated fundraising solutions. Having partnered with more than 150 non-profit organizations and designed over 200 individual campaigns, our focus is the art and science of systematically generating a “pipeline” of major and planned giving prospects.
  • Receive More Major Gifts
    Our Services
    Our focus is building and preparing the “middle” of your family of donors to ask for and receive major gifts. Once a donor is acquired, we implement a systematic approach of “moves management” which includes identification, qualification, stewardship, cultivation and solicitation strategies—moving donors up the donor pyramid—resulting in major gifts.
  • Build Your Donor Base
    Our Services
    We partner with non-profit organizations who share the same vision of their potential, coupled with a mutual understanding that achievement of goals is a result of the strategic application of the essential principles of fundraising. With a proven, systematic multi-channel approach developed over 30+ years, Carlson Fundraising will build your donor base.

The Bottom Line

Our systematic approach of “moves management” including identification, qualification, stewardship, cultivation and
solicitation strategies—moves donors up the donor pyramid—resulting in major gifts.


Our Client Partners

  • Cleveland Clinic – OH
  • Elmhurst Memorial Hospital – IL
  • New York-Presbyterian Hospital
  • Piedmont Hospital – GA
  • UCSF Benioff Children’s Hospital – CA
  • High Museum of Art – GA
  • Marine Corps Heritage Foundation – VA
  • Philadelphia Museum of Art – PA
  • U.S. Holocaust Memorial Museum – DC
  • Clarkson University – NY
  • Northwestern University – IL
  • Pacific Lutheran University – WA
  • U.S. Naval Academy - MD
  • University of Tennessee
  • Worcester Polytechnic Institute – MA
  • De Smet Jesuit High School – MO
  • Latin School of Chicago – IL
  • McCallie School – TN
  • St. Catherine’s School – VA
  • Philadelphia Zoo – PA
  • Saint Louis Zoo – MO
  • Beta Theta Pi – OH
  • Carter Center – GA
  • Chicago Shakespeare Theater – IL
  • Goodman Theatre – IL
  • Los Angeles Philharmonic Association – CA
  • KQED – CA
  • WAMU – DC
  • Christian Medical & Dental Assoc – TN
  • Maryknoll Fathers & Brothers – NY
  • Virginia Theological Seminary – VA
  • Oregon Shakespeare Festival
  • U.S. Equestrian Team – NJ
  • Food & Friends – DC
  • Oregon Coast Aquarium