Having partnered with over 200 unique nonprofit organizations, we have developed the hypothesis that there is a shortage of qualified major gift prospects for three reasons:
donor bases are too small;
no “moves management” approach to upgrade entry level donors;
no systematic approach to identify and qualify major and planned gift “prospects.”
With a proven, systematic approach developed over 30+ years of experience, Carlson Fundraising builds donor bases and moves donors up the gift pyramid, generating more legitimate major and planned gift prospects.
We partner with non-profit organizations who share the same vision of their potential, coupled with a mutual understanding that achievement of goals is a result of the strategic application of the essential principles of fundraising. With a proven, systematic multi-channel approach developed over 30+ years, Carlson Fundraising will build your donor base.
Our focus is building and preparing the “middle” of your family of donors to ask for and receive major gifts. Once a donor is acquired, we implement a systematic approach of “moves management” which includes identification, qualification, stewardship, cultivation and solicitation strategies—moving donors up the donor pyramid—resulting in major gifts.
With over 30 years of development counsel experience, Carlson Fundraising provides integrated fundraising solutions. Having partnered with more than 150 non-profit organizations and designed over 200 individual campaigns, our focus is the art and science of systematically generating a “pipeline” of major and planned giving prospects.
The Bottom Line
Our systematic approach of “moves management” including identification, qualification, stewardship, cultivation and
multi-channel solicitation strategies—moves donors up the donor pyramid—resulting in major gifts.