We build your donor base to identify & generate more major & planned gifts.

Welcome to Carlson Fundraising

Having partnered with over 200 unique nonprofit organizations, we have developed the hypothesis that there is a shortage of qualified major gift prospects for three reasons:

  • Z
    donor bases are too small;
  • Z
    no “moves management” approach to upgrade entry level donors;
  • Z
    no systematic approach to identify and qualify major and planned gift "prospects."

With a proven, systematic approach developed over 30+ years of experience, Carlson Fundraising builds donor bases and moves donors up the gift pyramid, generating more legitimate major and planned gift prospects.

The Bottom Line

Our systematic approach of “moves management” including identification, qualification, stewardship, cultivation and multi-channel solicitation strategies—moves donors up the donor pyramid—resulting in major gifts.